Video Content Marketing – How To Generate Leads & Sales

video content marketing

86% of marketers say video has helped them generate leads.”


Have you wondered how video content marketing works with your online business? Have you been worried about the time needed for video content marketing? If so, then your search ends here. Let’s crack all the questions.


What is Video Content Marketing and its Advantages?

“Video marketing is a great way to build your brand, promote your business and generate leads, and a new way for brands and businesses to stand out in a crowded marketplace. Video marketing is no longer an option, but something that all businesses need to adopt.”

Video content marketing is one of the most effective ways to level up your business, build brand awareness and gain trust from customers.

It’s no secret that videos have become the most popular choice for content consumption today.


“In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes or up to 19 hours per day watching online videos.”


It is the medium that allows you to provide immediate value to your audience without sounding like a boring salesperson. It also makes it easier to establish yourself as an industry expert because people don’t even realize you are selling to them. The more you help people, the stronger your reputation will become and the better your chances of making money from doing what you love.

The use of video in marketing campaigns is increasing in popularity. It works well to engage an audience and improve brand awareness. 

How to Generate Leads and Sales Through Video Marketing?

Video content can make your audience more receptive to your sales and marketing pitches and enhance your authority on the topic you are speaking about.

To know how to generate leads and sales through Video Marketing, let’s dive in to address the topic-

Include Video in Email messages

I came across a video in my inbox the other day. I watched it, and it made me share it with all my colleagues. Long gone are the days when email marketers are only sending plain text emails. 

Video content is one of the most exciting ways to engage readers and increase the click-through rate. It’s becoming the ultimate “killer feature” that can enhance your marketing and improve conversion rates

Video has been shown to increase email click-through rates by 5x, lead conversion rates by 35%, and social media sharing (which is always a good thing).

Embed Video on Landing Page

Your website will be more interesting to search engines and your audience if you add videos on the landing page. Here’s how: 

When I heard about adding videos on landing pages, I was confused. What does it bring to the table? Why should we choose videos for our landing pages? And the answer is clear – it helps to improve user experience and increases conversion by 80%. 

No doubt adding a video increases the conversion rate. But what if I told you it speeds up the time it takes for visitors to choose a product? If you chose a usual text presentation over the video, you would have lost at least 5 minutes. 

Think about the last time you bought something; had there been a video presentation, you could have eliminated an extra five minutes than had you just glanced through description after description, reading countless jargon and buzzwords. And that’s how impactful video content is!

Use Video Case Studies 

Case studies help prospective customers identify with what you’re offering because they feel like honest endorsements of real people who have successfully used your product or service. Moreover, Video case studies can help you connect with your audience on a deeper level, which will enhance your credibility.

How to Make Perfect Videos for Lead Generation?

We covered how we can leverage videos to generate leads in the above segment. Now comes the turn to discuss – how to make perfect videos that convert?

You can’t include a random video on your Landing page, add in a marketing email, or prepare Case Studies. There must be a hook, flow, and call-to-action to keep the audience hooked, engaged, and further converted. 

Let’s walk through the raw materials needed for crafting a converting video.

Be Creative & include SEO

It is not what you say but how you say it. Your tone, the way you look, and how you use your body language all play an essential role in your video. A good video should have a powerful message and a strong narrative; otherwise, you will create just another video that nobody cares to watch again. 

You don’t have to follow the style of 1,000 videos available online (there is no harm in taking inspiration), but you can always come up with your creative edge to present the message through the video. 

Furthermore, if you want your video to reach people searching for similar content, then make sure to optimize it according to the SEO.

Consider the length

Short videos might not be able to cover every material pointer. On the other hand, long videos can bore the audience. While scripting, make sure to pay attention to the appropriate duration and keep the viewer hooked.

Don’t expect too much from the audience

It would be great if you could like this video, share it in your community, install the app, and invite your friends to do the same.” Asking too much!

Must note not to ask your audience too much. It will make you sound desperate and deter them from taking any step. Make the process simple and seamless. Lastly, don’t forget to nurture leads. It will make them come back to your website time and again. 

If you are struggling to get your business or brand off the ground, video marketing can be a great way to generate leads and sales quickly. Consumers today have a reasonably low attention span, so using videos is a great way to get your brand in front of them. You can find your customers more efficiently by providing high-quality and engaging content through video marketing. If you are considering starting a business and need some help getting it off the ground, video marketing is one way to promote your products and services.

The goal of video marketing should be to provide your viewers with a piece of unique, relevant content that they’ll want to share with others. In doing so, you’ll generate quality leads and sales for your business—leading to repeat clients and more opportunities down the road.

Related: The Ultimate Guide To Building A Small Business Website