Everything You Need To Know About Digital Marketing – 04

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Digital Marketing Tools

Another aspect that makes digital marketing so advantageous is the number of tools that help manage and monitor actions and results.

These tools and services help filter the information most important to understanding strategy development.

The following are some of the main marketing tools and their different uses:

1. SEO

Optimizing content and achieving good rankings in search results is very easy with the use of the right tools.

Search by Keyword

The keyword tools allow users to discover the best opportunities to develop their content terms, in addition to identifying the search volume and competition for each term.

The main services of this type are:

  • SEMrush
  • Ahrefs
  • Google Trends
  • Google Keyword Planner

Technical SEO

Technical SEO tools have more specific functions, helping to verify the authority of a domain, identify and correct SEO errors, and find duplicate content.

For this process, the following tools are generally used:

  • Yoast
  • Google XML Sitemap
  • MozBar


To get the quality of the backlinks your site receives and which ones should be removed, it is important to use one of the following tools:

  • Google Search Console
  • Ahrefs
  • SEMrush

2. Analysis

To know if your strategy is achieving the expected results, it is important to use analysis tools to track some data.

Metric analysis

Many tools that we cite here already provide metric analysis services that are very useful.

However, some analytics tools can be used strategically to increase your understanding of the available data and metrics. For instance:

  • Google analytics
  • Kissmetrics

Competition analysis

One of the secrets to a successful digital marketing strategy is keeping up with the competition. In this way, you can identify areas for improvement and even learn from your successes and mistakes.

Several tools help in this process, comparing keywords, backlinks, traffic, and other important data. Among them, the most common are:

  • SEMrush
  • BuzzSumo
  • Google Alerts
  • Social Mention

3. Design

The design, whether of the website or the images published on social networks, is a very important aspect. After all, online communication relies almost entirely on visual content.

In this sense, it is important to use tools that facilitate the creation of parts.

Imaging tools

The visual of a website or blog helps to connect the public with the brand, in addition to communicating the identity of the business. Therefore, any oversight in design can damage the entire strategy.

There are many tools and services, such as image banks, that allow you to download, create, edit, and process images. The main ones are:

  • Adobe photoshop
  • Adobe illustrator
  • Canva
  • Shutterstock
  • Pixabay

Video tools

Video production is becoming increasingly popular and it is one of the actions more efficient digital marketing. It is not surprising that more and more brands and entrepreneurs are investing in this strategy.

Several tools allow you to edit videos, make cuts, add effects, insert soundtracks, create vignettes, motion graphics, among other functions. For instance:

  • Adobe Premiere
  • Adobe After Effects
  • Final cut pro
  • DaVinci Resolve
  • Filmora

4. CRO

To follow the conversion process of your online strategy, some tools can help. With them, you can track leads through the purchase journey and identify areas for improvement.

Good tools for this task are:

  • SumoMe
  • Hotjar

5. Marketing automation

Today, the work that a salesperson must do is very great. Sending emails to the main base, tracking each person’s path through the funnel, content preparation, metric analysis, among many others.

Fortunately, many services allow you to integrate and automate much of that work, as well as A / B testing and designing workflows.

Look at these:

  • Hubspot
  • RD Station
  • Pipefy

6. Internal relationship

If your business is medium or large, it is essential to maintain good communication between the various sectors of the company and organize workflows.

Some tools can help with this:

  • Slack
  • Zendesk
  • Asana

7. Social networks

You can’t talk about digital marketing without mentioning social media. But managing these channels is time-consuming for professionals, who need to prepare and schedule posts, respond to users, and track metrics, often across several different services.

In this sense, some tools help to centralize data in one place and even automate tasks. Some of them are:

  • Hootsuite
  • BuzzSumo
  • Scup
  • SocialOomph

8. E-mail

Email marketing continues to be one of the most efficient channels for engaging with the public.

The problem is that, with ever-growing contact bases, it is difficult to manage everything correctly. Writing messages, tracing contacts, measuring results, and designing strategies become an almost impossible task.

In this sense, several tools can help, automating processes and generating automatic reports. Some of them are:

  • Hubspot
  • Mailchimp
  • GetResponse

Are you ready for digital marketing?

As you can see, after reading this article, digital marketing is a very broad, but essential strategy today. Therefore, you cannot stop investing in it!

Although it seems complex, believe me, the main point to be successful in this area is always trying to deliver value to the public.

It does not matter if you are going to create a blog, create profiles on social networks, or produce videos for your business. The important thing is to take into account the interests and needs of the audience when creating your content.

Also, always try to update yourself. The digital environment is very dynamic and new technologies, strategies, techniques, and concepts are constantly emerging. Innovating will help you stay ahead of the competition in your niche and earn audience preference.

There are several digital marketing strategies, but the important thing is to start testing them and emphasize those that generate the most profitability for your business.