Everything You Need To Know About Digital Marketing – 02

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Main Digital Marketing Strategies.

With so many advantages, you can’t wait to start applying this strategy in your business, right?

But how to do digital marketing?

Well, since the Internet is a very wide universe and technology continues to evolve, there is no single way to do digital marketing.

In fact, there are dozens of digital marketing strategies and new tactics appear every day. However, all of them aim to strengthen a brand and strengthen the relationship with the public.

Inbound marketing

The marketing inbound, also known as attraction marketing aims to attract people, arousing the interest of the public in the products and services of the brand.

In this strategy, companies seek to understand the pains and needs of potential customers to offer more appropriate solutions for their wants and needs.

Unlike traditional marketing, where the consumer is passive and only receives the message, with inbound, just the opposite happens. It is the customer who looks to the company when they realize they have a problem.

And with the Internet and digital tools, there are several ways to do this attraction process. The most common is the production of content, that is, relevant information that helps solve problems.

Content marketing

As we explained, one of the ways to spark public interest in your brand is to offer them relevant content and information that will help them solve their problems. And that is precisely the goal of content marketing.

But, for this, it is essential to know your buyer persona well, which is the profile of your ideal client. This makes it easy to create more specific content that speaks directly to the pain of the audience. And therefore, generate more brand awareness for the brand, attract qualified traffic and generate leads.

And to further increase the reach of this content, it is important to offer it in channels that the target audience usually uses. There are several ways to do this and the most common are:


Creating and nurturing a blog is the most common content marketing strategy and also one of the most interesting.

After all, the blog is an exclusive channel for your business and without any kind of interference, something common in other channels. There, you can publish what you want, when you want, and how you want, with total freedom about the content produced.

Having a blog still allows your brand to gain relevance on the web and earn top positions in search engines. This provides more visibility and increases the chances of attracting new customers.


As much as your business already has a blog, having an institutional website is very important.

This is because this website works as the home of the brand, gathering in one place the most relevant information about your business.

That way, when someone searches and finds information about you and your services, they will be more sure that your business is trustworthy.

Additionally, the website can serve as a channel where people can buy your products and services, ask questions, and get in touch with you.

Social media

Another excellent channel to interact, communicate with the public, and offer quality content is social networks.

You can no longer talk about digital marketing without mentioning social media. This is because these channels have become extremely popular with people. 

Facebook, Instagram, YouTube, Twitter … In addition to interacting with each other, users of these channels can also approach their favorite brands, seeking information about their products and services.

Therefore, a content marketing strategy that includes social media management can help increase the reach, visibility, and sales of your business. According to the Ironpaper page, 93% of purchase decisions are directly influenced by social media.

Educational materials

Sometimes a simple blog post or Facebook post does not provide enough information to the public. In such cases, more in-depth content may be necessary.

E-books, infographics, tutorials, and webinars are just a few examples of educational materials capable of answering audience questions.

Best of all, you can still condition access to these materials on a landing page record. That way, you work on generating leads for your business.

Video marketing

Videos are becoming the type of content most requested and consumed by Internet users. And it makes sense since they are easier to consume and understand than a text, for example.

According to the State of Online Video 2018 report, based on responses from 5,000 consumers in France, Germany, India, Italy, Japan, the Philippines, Singapore, South Korea, the United Kingdom, and the United States over the age of 18, respondents they watch an hour or more of video content online each week.

And with the technological advances of recent years, companies of any size can enter the universe of audiovisual production. Due to this, several companies are betting on video marketing as the basis of their digital marketing strategies.

Also, the videos are quite versatile and fit almost any marketing strategy. You can do video classes, live broadcasts, webinars, product demonstration videos, among other formats.

E-mail marketing

Email is not dead and the proof of this is the large number of companies that use email marketing to communicate with the public.

This strategy involves sending emails to a contact list and can be used to strengthen your brand, promote products and services, communicate with potential customers, and sell.

And the numbers confirm the power of that channel. A big advantage of this type of content is that it allows you to segment lists and closely monitor data such as reach, openness, and responses.


There is no use in creating amazing content if no one on the Internet can find it. And it is for your brand to have more visibility and credibility in the network that there is SEO or SEO, or Search Engine Optimization.

Search engine optimization aims to bring content to the top positions in search results and thus attract organic traffic (i.e. without paying for ads).

And why is that important? Simple. That is, it is essential to bet on SEO to attract organic and qualified traffic to your channels. Here’s how it works: Search sites like Google rank online content according to its relevance to the user. So SEO seeks to optimize these pages to show search engines that your website or blog offers the best user experience and the answers they are looking for. These optimizations can be divided into on-page (which can be done within the page) and off-page (factors external to the page).

Paid media

Don’t think that digital marketing is only about attracting organic traffic. It is the focus of most actions, as you do not need to pay for them.

However, there is another type of strategy that seeks to promote content through advertisements: it is paid media or online advertising.

The great advantage of online advertising over traditional advertising is the possibility of segmenting the profile of the audience that will arrive at ads (age, gender, education, location, etc.).

This ensures more effective and profitable campaigns, as the initial investments are lower and the return is higher.

Finally, there are several ways to advertise on the Internet, such as sponsored links, social media ads, remarketing, banners, and content promotion.

Affiliate Marketing

If you have a product, be it digital or physical, or you have a large following on social media and on your personal blog, you can benefit from affiliate marketing.


One of the most important aspects of any digital marketing effort is conversion. That is, take users to the base of the brand and drive them to the bottom of the sales funnel.

The CRO strategy, or Conversion Optimization in English acronym, lets you know where conversions are not being exploited well on a blog or website, doing whatever it takes to improve conversion rates.

During the conversion optimization process, it is necessary to review all the contact points with the business lead/customer to understand what you can improve to achieve the conversion.