Digital marketing includes any action developed on the Internet to promote a brand or product. This involves the use of various online channels, such as web pages and email, as well as real-time monitoring of the results.
Internet is already part of our lives. It is practically impossible to think of a daily activity that has not been impacted by digital transformation. And that includes consumer habits!
Today, it is increasingly common to use the Internet to find out about a product or service, research prices, and even buy.
And the goal of marketing has always been to connect with the audience, talk to them at the right time and place. Therefore, if you intend to undertake online, you must be present where the public spends most of their time: the Internet.
And it was thinking about the full potential of this strategy that we prepared this article. In it, you will see what digital marketing is, its main strategies, and how to put it into practice in your business.
What Is Digital Marketing?
We can define digital marketing as all actions that use the internet or electronic devices to promote a product or a brand. Currently, it is one of the main strategies to approach and engage with potential customers.
You already know that the concept of marketing is related to taking the customer to the purchase, in addition to satisfying their needs and desires.
However, the way this is done has changed a lot over time, following technological advances and people’s habits. In this sense, we cannot ignore that, currently, a large part of the population is connected and uses the Internet to buy.
And that is why digital marketing has become the main way of marketing and reaching the public today. It is the most efficient strategy since it uses the channels that the public usually uses.
What are the advantages of digital marketing?
Digital marketing has transformed the relationship between companies and their consumers. But why is this strategy important? What are the real benefits for your business?
Here are some of the main advantages of digital marketing:
1. More Interactivity With The Public.
One of the characteristics that make digital marketing increasingly adopted in relation to traditional media is interactivity with the public.
Think about it: a newspaper ad or television ad represents a one-way communication model. The brand conveys a message but does not establish a dialogue with the public.
With digital channels, on the other hand, the public can interact with brands, give opinions about products and services, and share content, all with a single click.
2. Allows You To Precisely Segment Your Audience
One of the biggest problems with traditional marketing is that there is no control over who is affected by a campaign. Sure, it is possible to choose a newspaper or television station that is more aligned with the profile of the brand’s target audience, but this does not guarantee that these people have a real interest in the product or service.
With digital marketing, on the other hand, it is possible to direct messages and content to the right people. That is, only for those users with the ideal profile for your goals.
In online channels, you can segment your audience with much more precision through characteristics such as age group, gender, educational level, geographical location, and even tastes and consumption habits.
Thus, you have a more precise campaign, and that you really speak to the consumer. And when your content is aligned with the interests of the public, the possibility of them doing business is much higher.
3. Cost Savings
Have you ever thought about how much it costs to invest in an offline marketing strategy, such as a series of advertisements on television or in a major newspaper? Trust me, it is very expensive!
Digital marketing, on the other hand, requires fewer resources and professionals to put into practice. The ads in social networks, for example, require only a fraction of the investment of an offline strategy.
Also, because you can segment your audience much more precisely, resources are invested much more efficiently, reducing waste.
4. Any Business Can Invest
As digital marketing is a much cheaper strategy than traditional marketing, we can say that it is also more democratic.
While TV commercials, newspaper ads, and billboards tend to be stocks reserved for large companies, digital marketing can be applied by anyone.
The Internet allows even small digital entrepreneurs, such as Producers and Affiliates, to use online channels to advertise their brands and products without spending a lot and without the need for large teams.
5. Allows You To Analyze And Measure Actions
When you advertise in a magazine, you can hardly determine how many people were affected by the content and the percentage who bought the product or service after viewing the piece.
This does not happen with digital marketing!
Thanks to segmentation, you can direct your communication to the exact profile of your target audience. In addition, online tools allow you to track campaign results in real-time with complete precision.